Brand Identity Sys
A new typographic syntax for MARC, a multidisciplinary arts research center in the heart of Umbria, Italy.
![](images/marc-f.jpg)
Client
MARC
Date
2023
Discipline
Brand design Typography Publishing
Status
In progress
![](images/marc1.jpg)
1Objective
Create not just a brand identity based on a logotype but a typography sandbox to enhance all sorts of communications.
2Challenge
Anticipate usage, not technology.
![](images/marc2.jpg)
3Method
Develop a logic, and a visual system—because aesthetics onto itself is a trap.
Context